08 July, 2019

Japan: Two of Japan’s four major brewers report sales growth in January-June

Two of the four major Japanese brewers enjoyed sales growth for beer and beer-like products in January-June, backed by strong sales of third-segment beverages, the companies' data have shown.

Sales increased 2% year on year at both Kirin Brewery Co. and Suntory Beer Ltd., as lower-priced third-segment products fared well, including Kirin's Honkirin and Suntory's Kinmugi Gold Lager.

Meanwhile, Asahi Breweries Ltd.'s sales decreased 3% after receiving a boost from new product launches the previous year.

Sapporo Breweries Ltd. saw its sales fall 4%, losing customers to rivals' third-segment beverages.

In the beer and beer-like drink market, higher-priced genuine beer and happoshu low-malt quasi-beer products incurred poor sales.

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